On my way to Buffer Festival with Joanna and a bunch of YouTubers so I’m answering a few questions here.
Q: Could you give us the gist of the transmedia you canceled when Twitter suspended the accounts?
A: It was two things, a little more Harriet pre-application and an exchange with Ryan/Annie/Emma.
Q: Can you update us on the DVDs? What’s the status? Will we see them before Christmas?
A: We just posted an update on this at our Kickstarter and I’ll say that having to post that update broke my heart.
Everyone wants this done. As for Christmas, I’ll just say that I really hope so. REALLY REALLY hope so. So much of the control has been taken away from us during this whole process that it’s proven to be incredibly stressful and frustrating. I generally don’t stress over things, but the LBD DVD stresses me out like nothing else. We’re really sorry about all this and even though you may see us post more about Emma Approved or other non LBD DVD things, know that when the authoring company tells us they need something we drop everything and do it for them as fast as possible.
Q: Have the cast/crew received the surplus $$ from the kickstarter already?
A: Well technically there isn’t a “surplus” yet since not everything is finished at this moment. But yes we did an initial distribution after the KS ended and hopefully there will be an additional surplus once we finish everything else.
Once everything is done, we plan to do a summary of where all the money went, but right now a lot of it is still waiting to be spent.
Q: Will Emma Approved be as long as The LBD?
A: I hope it will be longer, but this really depends on how well the show does over the next few months, things like views, audience response, and outside resources.
There is a sad version of this where something happens and it ends mid story, like a show being cancelled for whatever reason but so far we’re doing pretty solid. Right now it’s just way too early to say.
Q: I feel like Mr. Woodhouse plays a large role in Emma’s life, especially her privileged background. Are you planning to incorporate him more later on? What were your thoughts and process on figuring out his role in this adaptation?
A: Yes I agree and I love their relationship in the novel. The tricky thing with depicting that now is that Emma Approved is set as a workplace series and you’re only seeing that part of her life at the moment. We aren’t planning to cut him out. We’re just going where the story is taking us at the moment.
Q: How many episodes have you filmed so far?
A: 16. If you’re at Buffer Festival, you’ll be seeing up to episode 16 at our screening.
In the past we’ve generally been pretty secretive about advance screening stuff, but for Buffer Festival we figured we’d try something a little different. I’m curious to see how it goes.
Q: Will we get to meet Mr. Elton soon? And will he be as wonderfully icky as Maxwell Glick’s Mr. Collins?
A: Ah that icky Maxwell Glick, I kid. But spoilers.
Q: I know you get a lot of questions on this. How soon will The LBD DVDs be on dftba.com?
A: I imagine as soon as they’re actually made, or close to being shipped. There are about 5,800 ordered from the Kickstarter and I believe we ordered 7,000 so there should be plenty there.
Q: How many Emma episodes do you shoot in a day?
A: It varies. The secret of success of LBD was that we could shoot 9 even 10 episodes in a single production day. It was crazy, nuts, exhausting, and incredibly limiting. For Emma Approved we are far less ambitious. It’s more like 4-6.
Q: Would you consider switching locations a bit, like it was done in the Lydia Bennet vlogs? I love the offices (and the sets are beautiful, I love all the details Katie puts in), but I think switching it up a bit does make for an interesting dynamic.
A: I agree that adding more locations does make the dynamic more interesting. This is really determined by resources so they’re coming. Just to remind you that we’re still super early in our story. The first 24 episodes of LBD were in one room and had four cast members. Lydia’s vlogs didn’t happen until episode 27, after we got into a good grove with our story and production.
Q: What made you decide to start off with the Weston wedding in jeopardy? Since the book starts immediately after the wedding, it must have been a conscious decision. I like it! But was just curious.
A: Thanks. I’m aware that there have been some critiques about making this change so I know that not everyone liked it. Yes it was a conscious choice. I wanted to give Emma a problem to solve right away. I believe that during a crisis is when someone’s true persona is revealed and I was trying to present that.
This may go towards a greater discussion on the Emma Approved version of Emma Woodhouse but I really didn’t want to present a softened Emma and giving her a major crisis that makes her reveal what she is willing to do for what she believes in is what makes this Emma what she is.
Thanks for the questions everyone.