raven-puffle asked:

I was just curios as to if you already finished filming the entire season of Frankenstein MD? I know you released three episodes right off the bat and I know you said in your post that was what a lot of other people in the industry have been doing but I was also curious as to why you decided to do it with this show and not LBD as well

Re: this tumblr that I wrote earlier.

We have not filmed the entire season of Frankenstein MD as of yet.

In hindsight we probably would have done a block release with The LBD as well. We didn’t think of it then because The LBD was an experiment that we didn’t know would work. 

If you watch this video from Hank Green the week LBD launched you can see how much of an experiment we thought it was.


Back then there was no Pemberley Digital, there was no LBD fandom, it was just 8 videos that we shot with Ashley, MK, Laura, Julia that we didn’t know would amount to anything.


I remember thinking back in 2012 that I wanted people to discover the show later in the run. I remember a lot of people and press picked up on the novelty of the show right away (when only one or two videos were out) and I was worried that there wasn’t enough out to really get a feel of the series. - Which I think led to several publications referring to the series as a “parody of Pride and Prejudice.”

I think my personal opinion at the time was that you needed to get through episode 3 OR better yet episode 7 to really get a feel of what the show was going to be. So depending on when you came in, those episodes may not have been out yet.

So yeah, if we were to relaunch LBD today, we’d probably drop a bunch of videos at once. And those of you wondering, we’d find a way to cover it in world as well (just as we did with Frankenstein MD).

Thanks for the question.

Emma Approved - The finale, the team, and the future?

Almost every question in my inbox right now is about Emma Approved season 2 - there’s a short explanation at the end (and a longer one coming later) but for now some thoughts. 


So we’ve reached the end of Emma Approved or rather, we got to the end of the book. Emma and Knightley admitted their feelings. Marriet made it literally rain paper cranes (thanks to all you amazing fans). 

Below is a summary of my many thoughts of this incredible journey on this series with such talented people.

First we have the show itself. I am so proud of how this team came together, the cast and the crew. There a message in my inbox of how we finished stronger than we started, and I completely agree with that. I firmly believe we ended stronger because the team grew together. We added a lot of new people when we started, and as people stepped back/away others stepped up.

I loved watching them learn and grow. I watched Joanna and Brent grow together on screen and off. When I see them together on screen I say, “Wow! These two are at another level!” -  I see them off screen I see them personify opposites attracting in real life. They really are Emma/Knightley.

I saw an amazing supporting cast, led by Dayeanne Hutton surround these two with incredible talent and hysterical contrast. 

In the writing room I got to see a team come together with such synergy that at the end I got to sit back and let them run. My last official writing credit on the show was way back on episode 56.

I watched as two interns (Ana and Angelique) start as interns, evolve into vital members of the writing team, then seize the reigns as the creative team that made the Frank and Jane spinoff happen. I got to see Tracy Bitterolf rise from writer/script supervisor into a formidable senior writer/director/producer who could command all sides of the production. 

On the interactive side, I watched a team work in synergy. Not only doing “cool” interactive campaigns just for the sake to be cool. But to make them smart, make them grand, and to design them to benefit real world causes. If you’re doing an interactive series, you need synergy across all departments, Tamara Krinsky and Alexandra Edwards navigated this beautifully.

I got to see the show evolve and expand beyond being a social interactive show, but a series that encompassed five media platforms. Video, Text, Social, Photo, and Music. Geez, exhausting.

Inspiring right? - There is seriously nothing like it. So proud of what we all accomplished as a cast and crew.

So what are the future plans for Emma Approved? - 

Well it’s early. We’re going to let the series digest for a bit and I’ll do another post in the future about what we’re thinking. This series was designed from day 1 to go past the novel and we have several paths that we can take, but these paths take time to flesh out. But make no mistake, our plans are grand!

How can you help? - Well right now it’s pretty simple. Just keep supporting the show. Share the episodes, tell your friends. There are a lot of people out there that I know would love what Emma Approved is all about. It’s not a show for everyone, but it’s for a lot of people.

Other ways you can help, buy some of the merch if you like, check out the show on iTunes and Amazon, again if you like. (there are some pretty cool bonuses there that we’re still rolling out) - Don’t feel obligated to watch or buy anything. It’s your money and time, do what is right for you.

It’s very true that we could do the crowd funding route but that move comes later. LBD wasn’t crowd funded (Our KS was for DVDs when the show was over), nor was Emma Approved, nor is Frankenstein M.D. We’re gonna try some things and see what happens.



New Video: “After All” 

Emma’s Look - http://pbly.co/EA_el72

Harriet’s Look - http://pbly.co/EA_hl37

Harriet’s Top - http://pbly.co/EA_t73

Make your life better and remember to like, favorite, and share.

Link to video - http://pbly.co/EAep72

Website - http://EmmaApproved.com

Twitter - http://twitter.com/EmmaApproved

Facebook - http://www.facebook.com/EmmaApproved

So amazing. So beautiful. This show was so incredible to work on. Thoughts about season 2/EA continuations to come, but for now… enjoy this incredible beautiful finale.

Oh and thanks to all the fans who helped #makeItCrane!

Frankenstein MD - Upload Schedule and Stuff

Btw - if you want to ask me about Frankenstein starting, Emma Approved or whatever please feel free. - http://berniesu.com/ask

Q: I love Frankenstein MD so far! Two questions. One, what is the uploading schedule? Two, out of curiosity, why did you and the PD/FMD team decide to put three episodes up at once on the first day?

A: Thanks, we love it too!

The uploading schedule is Tuesdays and Fridays at 9am PST for primary videos with possible bonus videos in between.

The primary videos will be at PBS Digital Studios’ YT Channel. - https://www.youtube.com/user/PBSDigitalStudios

While the supplemental/expanded videos will appear on Pemberley Digital's channel.

As for the release strategy of putting three episodes up at once. Yes three, if you missed the others go watch them on this playlist.

It’s actually been a strategy that a lot of the industry has been doing. You see it with Netflix dropping entire seasons at once, the Mortal Kombat Legacy series launching 10 at once, and even Peter and Wendy releasing three at the start.

Personally, I see two benefits to this with the format. 

1. If you’re spending a lot of resources building awareness, driving traffic etc. Why drive everyone to just one video and then count on them all remembering to come back 3 days later for the next one? Give them more to consume up front.

2. Related to above, this one goes to the audience experience of the story. The first video of the show of a serialized story will almost always get more views than the rest. So the audience will judge that show or story based on what they choose to consume at the start. 

It’s extremely risky to limit your audience to judge the entire series on the first episode. The Lizzie Bennet Diaries episode 1 covers the first half of chapter 1 of a 60 chapter novel. How my books, or movies, or whatever story do you determine the total quality of by consuming the first 1-5%? 

Anyway, you can see the immediate benefits of this with this great, comprehensive AVclub review.




Clue: the Emma Approved Edition

"Emma Woodhouse has the best of intentions when it comes to being a lifestyle coach, but her crazy matchmaking tendencies leave everyone wondering if maybe she’s a bit…clueless."

The object of the game remains the same as the original, but instead of solving a murder, players attempt to discover who Emma is trying to set up, and where she plans to do it.

To read the modified rules and download the game, click here.

To see my Lizzie Bennet Diaries monopoly game, click here.

She did it! Katie made the #EmmaApproved Edition of CLUE!

So good!