So now that it’s finished I wanted to give a full plug to LOOKBOOK: The Series.
This series is a very different type of show than LBD. It’s third person, it’s behind the fourth wall, and it’s not interactive. Note: I had sketched out some interactive components for this show but alas the resources caught up to us on this one and thus this plays more like a TV show than the LBD.
I was shooting this series last November (mentioned here) and it was one of the most exhausting, yet enriching weeks of my life.
As for the show itself, yes it is actually from LOOKBOOK.nu, the fashion social network that many LBD fans saw me utilize in Jane’s LOOKBOOK. LBD fans will also see another familiar face in Wes Aderhold.
With the large amount of brand integration it’s safe to say that the show is heavily branded. But as there are many clothing brands within the show (and sponsoring the show), the real brand is LOOKBOOK.nu the website.
My involvement with the show is as a Writer, Director, and Executive Producer. LOOKBOOK put together a fund for an experimental project and approached me about coming up with something scripted for them.
I was pretty happy to see that LOOKBOOK allowed me a lot of range as to how dark I could go. For one, having actual language in a “branded show” is pretty unheard of in online video. It’s something that I’m not even quite used to yet. Anyway, I can say that the Cleo character is one of the darkest characters I’ve ever written.
The series runs 9 episodes with a total runtime of about 50 minutes.
I purposely designed the show to fit within the one hour television format. I was also experimenting with act breaks (commercial breaks) and minimal casting. This show is basically a dramatic TV pilot about fashion bloggers with 5 cast members and 8 act breaks.
You can follow the main 5 cast members on twitter here.
The story is very much in the teen soap tone but I am skeptical if you’ll like it as a Lizzie Bennet Diaries fan. This is definitely more into the Pretty Little Liars and darker realm. If you don’t like it for whatever reason then that’s okay, it’s not for everyone. Otherwise, enjoy!